Nothing Personal about it...

Manytimes, what's good for an individual is not good for society and vice-versa. Let's take a few examples.. Its good for an individual to save a portion of his earnings . But if an entire society or nation starts hoarding its money, then it leads to a recession or economic depression as the case of Japan for the last 15 years since 1990.

Taking other examples from professional spheres, say a particular profession is not economically very remunerative, for example Research Scientists, Teachers, Fire-Fighters, Painters , Army, Government servants. Some of these professions are indeed noble and noteworthy. The society gains a lot from people who sacrifice their personal benefits for public good and hence get adulated as heroes. On the other-hand, CEO's of big Multi-national companies are despised by the general public as " Fat-Cats" and not looked at kindly. In their case, what benefits an individual does not seem to impact society much... In the eyes of the public, the compensation packages of these people at the top are not commensurate with their value.